Fundamentals of Advertising

The Fundamentals of Advertising course introduces students to the basic concepts, principles, and practices of advertising as an essential tool of marketing communication. It helps students understand the role of advertising in creating awareness, influencing consumer behaviour, and building brand value. The course covers the advertising communication process, types of advertising, media selection, advertising agencies, campaign planning, traditional and digital media, and the social and ethical aspects of advertising. Through practical examples and case studies, students develop an understanding of how effective advertisements are created and evaluated in today's competitive business environment.